What Is Growth Friction?

Growth friction is anything that makes it harder for the right customer to find your business, understand the offer, trust you, or take the next step.

It often appears in ordinary places: vague service pages, missed follow-up, disconnected tools, incomplete CRM records, or a sales process that depends on someone remembering every next step.

The answer is not always more marketing. Sometimes customers and staff simply need fewer places to get stuck.